Design thinking for sports administrators

Vicsport engaged Portable to facilitate a two-day design-thinking workshop for sports administrators to build their capabilities in using design processes and frameworks to understand the needs of users, generate and test new ideas and develop new programs.

Vicsport is the peak body for sport in Victoria and serves 16,000 clubs and associations. It aims to get as many people as possible engaging in sport and physical activity, across all age groups and community sectors.

Vicsport engaged Portable to facilitate a two-day design-thinking workshop for sports administrators. Few of the 90 participants had any design experience, but the Portable facilitators showed them how they could use design processes and frameworks to understand the needs of users, generate and test new ideas and develop new programs.

Participants then applied that knowledge in practical hands-on sessions, using design tools and processes to tackle complex problems and design creative solutions.

Sport Jam gave administrators an opportunity to consider the value proposition of physical activity from the end-user perspective and "think outside the box"

What we did

Working closely with Vicsport, Portable planned and delivered workshops to help sports administrators build new capabilities.

Planning

Portable worked closely with Vicsport to match the ambitions of both organisations with the issues facing sports administrators and the challenge of teaching design thinking. The result was the development of a workshop scope and structure that met objectives, had realistic goals and maximised engagement.

Design thinking

We identified the key areas for capability-building that would be of long-term benefit to sports administrators and their organisations. Our focus was on providing a structure for understanding user needs, and then developing and testing ideas.

Facilitation

The workshop facilitation ensured that key learnings were clearly identified and shared and that all participants had the opportunity to apply a design framework to a realistic and practical idea or issue.

Outcomes

Participants learnt techniques to build an understanding of user needs and gained hands-on experience in using design thinking to recognise new opportunities.

  • Participants learned how to devise, test and refine ideas.
  • Participants learned creative problem-solving skills relevant to sport organisations.
  • All participants received a take-home toolkit with guides and workshops tailored to the business of sport.

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