The National Trust engaged Portable and Boccalatte to revolutionise their online presence and shift a series of paper processes to digital and help unify their national presence amongst the various state chapters.
They wanted a re-shift to how the National Trust viewed its online presence and leverage best practice content publishing, ticketing and analytics to deliver on its strategic goals.
The site design had a strong focus on flexibility and modularity, answering the key user requirement to make website content management low maintenance (but optionally sophisticated).
- The design and architecture of the site met key strategic requirements to engage the visitor for longer periods at a deeper level, reduce the need for duplicate information and demonstrate the breadth of the National Trust offers. We responded to this by creating a universal taxonomy, enabling editors to quickly group information, enriching even small pockets of content with related places, collections, news, publications, policies and educational resources.
- Additional keys to project success were: active, centralised project management collaboration between Portable and the National Trust; strong, constant web production presence and the deep expertise and attention to detail of the development team.
- Portable’s expertise in engaging stakeholders, drawing out common needs and delivering a focused, user-centric product was key to the success and sustainability of the project and ultimately to the National Trust Brand presence in Australia.
Outcomes and benefits:
- Creating a new national site for The National Trust
- Working with a range of internal stakeholders with various (and not aligned) interests
- An ability to deliver on its digital road map and creating one central presence for the organisation