---
title: Modern luxury shopping guided by your own personal shopping assistant
date: 2020-02-14T14:30:59+11:00
author: Portable
canonical_url: "https://portable.com.au/work/case-studies/luxury-shopping-with-a-personal-shopping-assistant"
section: Case studies
---
![](https://portable.com.au/assets/_transforms/images/10577/XksnSxQAACYAzZpQ_9f897b1382d56b7dbd210a479f72ecc7.jpg) 

 User Experience Design

Brand and Business Strategy

Technical Infrastructure Design

 

 The first iteration of the platform was built using a simple WordPress backend, and we worked closely with Roanne Adams, a New York based branding agency, to help develop the Bauhaus inspired iconography and visual language. All marketing and public relations were managed internally, and we launched Svbscription at the Soho Grand Hotel in New York.

From that launch the following of Svbscription rapidly grew. The company was featured in Time Magazine, the Wall Street Journal, the New York Times, the LA Times, GQ and an array of other publications, which applauded the company for its rethink of how customers relate to the concept of luxury.

Svbscription began to work with leading brands to grow out its offering to first men, then women customers. Brands included Maison Martin Margiela, Le Labo, Steven Alan, Acne Studios, Master & Dynamic, J. Lindberg, the White Briefs, Handvaerk, Want Essentiels, Thames and Hudson, Parabelum and many more. The company also collaborated with established media brands including GQ, Details Magazine, Vogue and photographer Todd Selby.

 

 The scaling up of infrastructure to Drupal 6, including the development of custom subscription e-commerce modules for Drupal.  
‍  
A/B testing and optimisation to increase goal conversion and sales over time.  
  
Full logistics and workflows for fulfilment services internationally, working with a range of logistic companies.  
  
Two rounds of capital raising as well as the sale of the business in 2015.

 

   ![](https://portable.com.au/assets/_transforms/images/10578/e48310f4-dd5b-440a-aac5-a0e9093b8c7d_5b2c711892136949ae0f578f_v2-svbscription-600x400_9f897b1382d56b7dbd210a479f72ecc7.jpg) 

   ![](https://portable.com.au/assets/_transforms/images/10579/06e13661-fc66-48c5-9b07-b0a0d2d364af_5b2c7119775232771629a441_Svbscription-Woman-W2-Escape-Collection-600x400_9f897b1382d56b7dbd210a479f72ecc7.jpg) 

 [/ WWW.SVBSCRIPTION.COM](https://svbscription.com/)

 

 [/ PRESS: THE NEW YORK TIMES](https://tmagazine.blogs.nytimes.com/2013/11/17/holiday-the-daily-gift-svbscription-luxury-parcel-service/?mtrref=undefined&gwh=8A71A9EDE67E9F020EC3B4892A5B6DCE&gwt=pay&assetType=REGIWALL)

 

 ### Download our report taking back retail

 ![](https://portable.com.au/assets/_transforms/images/17474/4124ebbc-3d01-492e-b6e2-df940a238d2b_Taking-back-retail-1_9f897b1382d56b7dbd210a479f72ecc7.jpg) 

 

 

 

 

 

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