---
title: Content strategy
date: 2026-06-10T01:19:00+10:00
author: Portable
canonical_url: "https://portable.com.au/capabilities/storytelling-and-creative/content-strategy"
section: Capabilities
---
![](https://portable.com.au/assets/_transforms/images/capability/content-strategy/78798/pexels-walls-io-440716388-17724741_9f897b1382d56b7dbd210a479f72ecc7.jpg)

### **What we do**

- Content strategy and governance
- Information architecture
- Content design and plain language
- Content principles, guidelines and design patterns
- User personas and audience mapping
- Channel strategy
- Accessible and inclusive content
- Content testing and usability

 

 ### **Content design shapes what people understand, where they find it, and what they do next.**

Portable designs information around how people actually seek and use it. For [**Queensland Courts**](https://portable.staging.ptest.tv/work/case-studies/queensland-court-bail-website?token=xXVv_zu4oNSB5tjTKh2r7QLAD-SNUeFv&x-craft-live-preview=8e966d5fe83871c07592dbb8b44c75fb15295742280d13e7e5c811a2b3a01856qngpegearu), we mapped how people encountered bail information and found that knowing legal terms did not mean understanding them. We simplified the website’s information architecture and created consistent content patterns, alongside a poster and pamphlet for courthouses, making critical information clearer across digital and physical touchpoints.

 ![Queensland Courts](https://portable.com.au/assets/_transforms/images/caseStudy/queensland-court-bail-website/36067/Y4kXsxIAACoAY9I_2026-06-10-011017_witc_9f897b1382d56b7dbd210a479f72ecc7.jpg) 

 

  ![Inside of the artefact created for NSW school children](https://portable.com.au/assets/images/c6b7fd33-9320-4139-aa89-b1d4fd88bddd_DoE-inside-spreads-1836x1258.gif)

### **We create content people can see themselves in, both the writer and the reader.**

Portable brings different audiences into the design process, then uses what we learn to shape content around their needs. For the [**NSW Department of Education**](https://portable.staging.ptest.tv/work/case-studies/nsw-department-of-education-anxiety-prevention-program?token=xXVv_zu4oNSB5tjTKh2r7QLAD-SNUeFv&x-craft-live-preview=8e966d5fe83871c07592dbb8b44c75fb15295742280d13e7e5c811a2b3a01856qngpegearu), we created anxiety literacy materials for students, caregivers and educators across diverse school communities. Three approaches were tested and refined in schools, resulting in accessible booklets, worksheets, posters and educator resources, with Bean as a guide for younger students. One student described the materials simply: they made them feel supported.

 

 ### **Good content systems help teams move quickly with clarity and consistency.**

Portable creates practical standards and tools that work at the pace of delivery. For [**Bushfire Recovery Victoria**](https://portable.staging.ptest.tv/work/case-studies/contentstrategy_brv?token=xXVv_zu4oNSB5tjTKh2r7QLAD-SNUeFv&x-craft-live-preview=8e966d5fe83871c07592dbb8b44c75fb15295742280d13e7e5c811a2b3a01856qngpegearu), we developed personas, content principles and channel guidance for consistent recovery communications. When the 2021 floods and storms shifted priorities, we rapidly applied the same approach to onboarding, producing three CRM and data guides that BRV staff and partners were using within days.

 ![Leveraging data](https://portable.com.au/assets/_transforms/images/caseStudy/bushfire-recovery-vic-data-insights/8531/YXSzxBIAACMAREHl_9f897b1382d56b7dbd210a479f72ecc7.jpg) 

 

  [Start a conversation about content strategy](https://4o6yx.share-ap1.hsforms.com/268ZNsPirSgKpwJAezoUAcw) 

 

 

 

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