---
title: Brand strategy and identity
date: 2026-06-10T01:19:00+10:00
author: Portable
canonical_url: "https://portable.com.au/capabilities/storytelling-and-creative/brand-strategy-and-identity"
section: Capabilities
---
![Facilitation workshop](https://portable.com.au/assets/_transforms/images/capability/engagement-and-facilitation/78506/Portable_Workshop_01-1_9f897b1382d56b7dbd210a479f72ecc7.jpg)

### **What we do**

- Brand strategy and positioning
- Naming, messaging and value propositions
- Tone of voice
- Visual identity and design systems
- Brand guidelines and asset packages
- Accessible colour, type and design systems
- Brand governance and team training

 

 ### We start with listening, we back it up with research.

Portable starts with workshops, interviews, and a look at what everyone else in the sector is saying, and how they’re saying it. Then we present directions, decide together, and test with the people your org is meant to reach. At Newmark, positioning workshops with educators and parents revealed the elements that were essential, differentiated, and translated to a complete brand system. The same method built the brands for a [**national credentials platform**](https://portable.staging.ptest.tv/work/case-studies/national-credentials-platform?token=1qU_UTSgZijoCsoIlpXca5BQGRhLjd_R&x-craft-live-preview=f20fde216f3d1e6a7979a3c3ff0ebfbb7135921f2fdf52b9f9adb216227e14fduorhlnwytc), a [**gene technology provider**](https://portable.staging.ptest.tv/work/case-studies/from-genovic-to-genomical?token=1qU_UTSgZijoCsoIlpXca5BQGRhLjd_R&x-craft-live-preview=f20fde216f3d1e6a7979a3c3ff0ebfbb7135921f2fdf52b9f9adb216227e14fduorhlnwytc), and a [**biosecurity platform**](https://portable.staging.ptest.tv/work/case-studies/department_primary_industries?token=1qU_UTSgZijoCsoIlpXca5BQGRhLjd_R&x-craft-live-preview=f20fde216f3d1e6a7979a3c3ff0ebfbb7135921f2fdf52b9f9adb216227e14fduorhlnwytc).

 ![Newmark Primary logo](https://portable.com.au/assets/_transforms/images/11340/1a893b4e-1c06-462c-9f9b-f7103e7a21d9_Full-width-01_9f897b1382d56b7dbd210a479f72ecc7.png) 

 

  ![](https://portable.com.au/assets/_transforms/images/82337/Brand-story_9f897b1382d56b7dbd210a479f72ecc7.png)

### We uncover what's individual and make it discoverable.

A new brand is about finding what is true and meaningful to the existing identity and bring it into the light in a cohesive translation. Preshil has taught progressive, child-centred education since 1931, but by 2025 the whole independent sector was talking about wellbeing and individual growth. The school's real difference was being crowded out by competitors using the same language. We gave the school back a vocabulary of its own

 

 ### **We leave teams with the tools, systems and confidence to carry the work forward**.

Preshil’s seventeen-year-old website relied on outside help and came with no in-house documentation. We made sure the new system could be owned and used from day one: a practical brand kit, documented IA and requirements, clear governance and named roles, plus Canva training so staff could create their own material. The internal team launched the brand themselves using the new templates.

 ![Preshil brand colour usage](https://portable.com.au/assets/_transforms/images/82318/Brand-colours-usage_9f897b1382d56b7dbd210a479f72ecc7.png) 

 

  [Start a conversation about brand strategy and identity](https://4o6yx.share-ap1.hsforms.com/268ZNsPirSgKpwJAezoUAcw) 

 

 

 

 ## Explore more of our brand strategy and identity work

- ![](https://portable.com.au/assets/_transforms/images/caseStudy/nsw-department-of-education-anxiety-prevention-program/11423/ZYUt7hIAACkAyRUJ_638b64f2391dff6e364e5709b4734889.jpg)### [A community-centred approach to building anxiety literacy in primary school settings](https://portable.com.au/work/case-studies/nsw-department-of-education-anxiety-prevention-program)
- ![](https://portable.com.au/assets/_transforms/images/caseStudy/the-wheeler-centre-website/12217/Yx5NvhYAAC8ANU4D_638b64f2391dff6e364e5709b4734889.jpg)### [A new digital experience to support The Wheeler Centre’s conversations for change](https://portable.com.au/work/case-studies/the-wheeler-centre-website)
- ![](https://portable.com.au/assets/_transforms/images/caseStudy/amica_marketing/7976/Ydtv9xAAACEABm2U_638b64f2391dff6e364e5709b4734889.jpg)### [Helping even more couples to separate smarter](https://portable.com.au/work/case-studies/amica_marketing)
- ![](https://portable.com.au/assets/_transforms/images/caseStudy/victoria-statewide-wellbeing-strategy/12711/aQvuXrpReVYa4HEk_638b64f2391dff6e364e5709b4734889.jpg)### [Co-creating Victoria’s first strategy for wellbeing and prevention](https://portable.com.au/work/case-studies/victoria-statewide-wellbeing-strategy)