Building a multilingual public transport platform
The Sunraysia Mallee Ethnic Communities Council (SMECC) supports new migrants and refugees of all nationalities to settle into the Mildura area.
Through their work, they found language barriers were making it difficult for Culturally and Linguistically Diverse (CALD) residents to access existing public transportation apps. These apps did not support the languages spoken by many members of the community, nor did they provide much local context.
SMECC approached Portable with a clear brief—create a mobile friendly, public transport website for CALD members of the Mildura community—and we worked closely with them throughout the development of the tool.
We began this process by exploring options for third party connections and existing applications which provided maps and public transport information. We identified Google Maps as the most suitable option.
We then conducted several internal design sprints, generating wireframes to map the prototype and user journeys for the site. We then designed a fully interactive prototype for SMECC to take to their users to test.
Feedback from this user testing informed the development of the final product. This included integrating with the Public Transport Victoria timetable and translating all content into multiple languages. In designing the tool, we made sure new languages and locations could be easily added in the future.
The final product provides easy to navigate information about local public transport, as well as links to key local health, community and social services. Importantly, it is available in five languages—English, Arabic, Farsi, Kurindi and Vietnamese—which are widely spoken in the area.
This website is now being rolled out in the region. We are considering how it can be scaled to other regional areas of Victoria where it could build on the existing infrastructure in place.
Click the link below to visit the SMECC Guide website.
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